Successful selling requires a wide variety of skills as well as an effective and structured process to move the sale through to completion. Contrary to popular folklore, in today's aggressive marketplace even the best products and services cannot "sell themselves". Highly skilled and motivated sales professionals are a critical component to your business success.
Today's customers are less loyal, more cautious and more demanding. To reach and retain them, you must go beyond the efforts and effectiveness of your competition; you have to motivate your customers. Sharp customer service skills and effective service strategies are essential to maintaining customer loyalty and their motivation to choose your firm when making their next purchase.
Internal Customer Development
A key component of implementing successful corporate initiatives is the level of teamwork
between departments and workgroups.-- Providing your project managers with the
interpersonal and communications skills necessary to "service" their internal customers
will increase customer satisfaction and ultimately project success.